Projectivity is an organization's ability to use the project form as a way of attaining its business and social goals.
The project form should be regarded as one of several means to reach long-term results and not as a goal in itself.
A project model forms the basis for how the work should be done. Organizations have the freedom of choice to create a model of their own or to adapt our existing one.
When designing a model, the starting-point must be the long-term effects expected to result from such an effort. An explicit strategy for the development work is therefore needed.
In order to attain tangible, lasting effects from the model, it is imperative that everybody contributing to the project has sufficient competence.
When these prerequisites have been established, the implementation stage can proceed. It is now especially important to support the efforts made to secure the benefits identified. To make a good start, the project managers often require guidance as to how the model should be used in their own projects. If such support is non-existent, the first step could become too laborious, or it could lead to their over-interpretation of the model.
Our experience shows that it is important to put efforts into all four of these areas and to have the necessary energy to complete the task.
